Now imagine five years later you move to a new house; you take all those electronics you bought with you, and you look at the wall and all the plugs have changed.
That’s our world in the era of EMV.
Payment compliance is a necessary part of any c-store’s operation. It evolves as new technologies emerge, forcing retailers to stay vigilant. However, the path to compliance is fraught with challenges. Let's explore how we got here, how it’s affecting us, and what Invenco by GVR is doing to blaze a new trail for retailers.
Chipping Away at Fraud
The regulatory landscape is in constant flux, driven by technological advancements, changing consumer behaviors, and emerging threats. Magstripe technology was once the pinnacle of payments, and now we can pay simply by holding our phone (or even our smart watch) near the payment terminal. 
One of the most notable changes from the timeline above is EMV, which set out to reduce fraud. Countries where EMV chip technology is used, like the US, UK and Canada, have all seen a significant reduction in counterfeit card fraud.
The Ripple Effects of EMV
On the surface EMV is great, but the required certifications pose a new challenge. It’s not a one-time effort but an ongoing process. Like our power outlet example from the beginning, the required changes are cumbersome, costly, and frequent.
One EPS change can carry with it anywhere from two L3 certifications to 18. That’s not even accounting for the L1 and L2 certifications that are required. 
Help is on the Way!
Keeping your business secure and compliant shouldn’t be this way, and as convenience specialists, we’re engineering ways to give you more options.
Here’s some of the things we’re doing:
- Working to simplify your EPS footprint: Every piece of hardware requires an L3 certification. This means a retailer could have as many as 18 different certs, requiring costly repetitive work. When multiple points of sale connect with one agnostic EPS, certifications are dramatically reduced.
- Offering Family Certifications: When new equipment is introduced that maintains the same processor specifications and unchanged L2 kernels, it can be seamlessly integrated and used without the need for additional certifications.
- Participating at influential events: We’re attending events like the US Payments Forum, Merchant Advisory Group, Conexxus and NACS to help them understand the compounding costs of these processes and recommend improvements.
Like all areas of technology, change is constant in the world of payment. Still, we believe change should be manageable, just like plugging the latest TV into your wall at home. That’s why we strive to make compliance as straightforward and cost-effective as possible.
If you’re interested in simplifying compliance in the era of EMV, I encourage you to reach out to one of our experts to see how iNFX and our line of FlexPay 6 payment terminals can help you reduce operational costs and complexity like never before.
The information from this blog was first presented at RTC24. Stay tuned for dates and location for RTC25 to gain early access to information like this.