Transforming the Payment Journey: 5 Innovative Features to Boost Customer Experience

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Gilbarco Veeder-Root Retail Solutions business rebranded as Invenco® by GVR

When a customer stops by your site to fill up, they embark on a journey they probably didn’t even know about: the payment journey.

While not as exciting as the Fellowship’s journey to destroy the one ring or Dorothy’s journey down the yellow brick road, it is an important journey, nonetheless.

Invenco by GVR is committed to constantly improving the payment journey so customers have the best experience possible and keep coming back to your site.

These are 5 innovations we’re working on that will have a strong impact on your customer’s payment journey:

Personalized Customer Profiles

Retailers can create customer profiles that use interactions, purchases and preferences to understand how to cater to the customer's desired experience.

What that means to you: Increases personalization and allows tailored messaging during payment, leading to enhanced customer engagement, satisfaction and loyalty.

Integrated Loyalty Programming Messaging

Retailers would be able to integrate loyalty program notifications and/or rewards directly into the payment experience, informing customers of available rewards or points.

What that means to you: Encourages repeat business as loyalty members who redeem rewards spend 3.1 times more than members who don’t annually¹.

Promotional Countdown Timers

Retailers can display countdown timers for limited time offers or promotions displayed on the payment terminal.

What that means to you: Creates a sense of urgency, encouraging customers to take advantage of the offer immediately, driving incremental purchases.

Feedback Mechanism

Retailers would be able to implement a feature that allows customers to provide feedback or rate their transaction experience directly through the payment terminal.

What that means to you: Provides valuable insights for continuous improvement of customer interactions and services.

Integration with Third-Party Apps

Retailers could integrate popular third-party payment apps (e.g., mobile wallets, payment apps, etc.) for a seamless checkout experience.

What that means to you: Increases convenience for current customers and attracts younger demographics who prefer a variety of payment methods.

The Bottom Line

While the tapping of Dorothy's ruby slippers, and the one ring falling into the fires of Mount Doom ends those journeys, our journey is never quite complete.

The payment landscape and the ways retailers can engage with customers at the pump are always changing. Embracing advanced solutions not only enhances the customer experience but is essential for staying competitive.

Invenco by GVR is working hard to bring these innovative payment solutions to our customers to ensure they are ready for the future.

Learn more about Invenco by GVR’s payment systems here.

The information from this blog was first presented at RTC25. Stay tuned for dates and location for RTC26 to gain early access to information like this.

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