With the Outdoor EMV deadline fast approaching, many retailers are evaluating the best payment terminals for their business needs. However, this shift to EMV has also created opportunities for many of these retailers to consider new ways to drive in-store sales, build loyalty, and engage customers in new ways that were not possible prior to the transition based on technology or infrastructure limitations.
Here are 4 ways retailers can increase engagement with their customers with new Outdoor EMV technology:
1. Offer New Features Customers Prefer
When upgrading their pumps to be EMV chip-compliant, retailers have the opportunity to add support for many of the new technologies and features customers are looking for. For example, there has been a significant increase in the demand for more digital payment options – especially contactless payments during this time of heightened awareness of personal safety and to safeguard against the spread of COVID-19. In fact, according to Visa, 31 million Americans used contactless payments in March 2020, which was 50% more than just 6 months earlier. Mastercard reported a similar increase of 40% in contactless payments during the first quarter of 2020. When upgrading outdoor payment terminals, retailers should future-proof their investment with technologies that support new features that are likely to stay.
2. Add a Loyalty Program
While many retailers offer a loyalty program such as a coffee club or fuel rewards, advancements in technology have raised customer expectations for why they join and how they actively participate in these programs. Traditional punch cards and even loyalty cards have become outdated as customer preferences shift to mobile-friendly, digital rewards. According to a recent survey by Blackhawk Network, 86% of consumers want the option to add rewards to a digital wallet. To offer customers these types of mobile-enabled digital rewards, retailers should consider investing in outdoor payment terminals that support loyalty and fleet cards, as well as barcode scanning for loyalty redemption on mobile devices.
Check out a related blog > Generating Customer Engagement at the Pump with Payment Terminal Workflows
3. Leverage Multimedia with Smart Interfaces
Touchscreens have traditionally offered retailers the opportunity to engage with customers at the pump – either by featuring a promotional offer that encourages in-store sales or displaying brand-building messages and advertising. However, as more customers prefer a safer, more hygienic transaction during this pandemic it is important for retailers to adapt their current usage of touchscreens and consider how that will likely shift along with customer preferences for a more digital experience in the future. When upgrading outdoor payment terminals, it is important for retailers to evaluate options that offer a compact footprint, but a generous multimedia display that features a high definition touchscreen and full VGA color. This will provide retailers with the flexibility needed to build digital engagement at the pump today while preserving the option to expand into other digital offers and programs in the future.
4. Move to the Cloud
Even small to mid-sized retailers can take advantage of cloud connection to deliver high definition imagery and video to pump screens. The cloud can also allow multi-site operators to manage every pump at every site from one centralized platform. Retailers should explore outdoor EMV solutions that offer asset management and remote management of media and playlists, as well as integrated cloud services that can implement marketing campaigns, run promotions, and full content management – including configurable audio and video. The ability to combine outdoor payment terminals with integrated cloud connection as standard provides retailers with a turnkey EMV solution that expands feature sets, supports the latest technologies and provides centralized management the ecosystem for seamless customer engagement.
Learn more about > Invenco Cloud Services
Invenco is a global provider of self-service payment solutions with a range of products including outdoor payment terminals, electronic payment servers, payment switches, and cloud services. Invenco continues to build on its legacy of ground up engineering in security and rugged automation to deliver robust technology solutions to petroleum and other retail segments. Invenco works through its network of partners to deliver geographically optimized versions of its products around the world. Headquartered in Auckland, New Zealand, Invenco also operates offices in Malaysia, US, and UK Contact us today!