What is TruAge

TruAge is an innovative, digital age-verification solution that goes beyond today’s simple birthday math to securely verify age and better protect retailers and their frontline staff.  

TruAge works by confirming a customer is old enough to make a purchase without revealing their personal information. They do so by extracting only the necessary data points from a customer's driver’s license to verify their age and validity of ID: driver’s license number, issuing state, expiration date, and date of birth.

Then, TruAge encrypts those data points and provides retailers a unique token ID appended to their transaction log to confirm age was verified. 

How it Works

Once signed up, age verification works in 4 easy steps:

  1. When an age-restricted item is scanned, Passport will prompt the cashier to verify age
  2. The cashier scans the customer’s driver’s license or their QR code in the TruAge app (California mobile driver’s license can also be scanned)
  3. TruAge verifies the customer’s age and validity of license
  4. The customer pays for the item(s) and goes about their day

That’s it! 

Why This is Important

TruAge was built by NACS to meet the unique needs of the convenience retail industry.

Age-restricted transactions have a high margin of error, raise privacy concerns among consumers who don’t want to reveal personally identifiable information, and expose retailers to risks associated with ID validity.

TruAge allows retailers to confidently protect themselves, while enhancing compliance and promoting responsible retail practices.

Since it’s integrated directly into the POS, you won’t need any new equipment, nor will your employees need to learn any new processes. 

How Does This Benefit Your Customers

In addition to providing the security of keeping your customer’s information private, removing the onus from employees to verify age enables the faster, frictionless transactions your customers want.

As customers rely more on digital wallets, they don’t always carry around their IDs. TruAge’s app allows them to verify their age using a unique digital QR code, which lets you keep them happy by conducting their transactions the way they want.

TruAge also promotes safety in the community by helping to reduce underage access to age-restricted items. 

Ready to Get Started?

First, ensure you are running Passport Software v24.04, then, sign up for TruAge. TruAge is free for retailers and consumers.

Simply sign up using the form below to activate your free TruAge service! 

Get Started