Make an Impact on Your Customer’s Payment Journey
This customer could just purchase gas from your site, or you could use those two to four minutes the customer spends at the dispenser and leverage your outdoor payment terminal (OPT) screens to make an impact on them and hopefully drive them in-store for an additional purchase!
Wondering how? By utilizing Engage Prompt. Engage Prompt is an innovative configuration tool designed to enhance customer interactions during payment transactions at FlexPay 6 OPTs.
Through dynamic messaging, customized branding and touch-masks, it allows authorized personnel to quickly and easily brand and personalize the customer payment journey anywhere, any time.
Demonstrate Dynamic Messaging to Me
Let's go back to the example at the beginning. The customer who just pulled into your site needing to fill up their tank has just started their morning. They may be looking for fuel for their body too!
Using dynamic messaging, you can promote things like foodservice items alongside fuel purchases and display a message to customers in the morning that says, “Fill up and enjoy a coffee at 20% off!”
Now that customer who didn’t even know they were making a stop this morning has gotten gas and a foodservice item from your c-store!
Coach Me on Customized Branding
You’ve done your research, and it turns out that a high number of your morning customers are loyalty members. It just so happens that this customer is too.
With customized branding, you can highlight exclusive promotions for loyalty program members, such as bonus points for purchasing things like drinks, snacks, or even lottery tickets.
Your c-store just went from just a quick fill up to an in-store purchase as well!
Teach Me About Touch-Masks
As the early-morning customer pulls us to your site, they notice that their car isn’t as clean as they’d like it to be.
Thankfully you've used the easy to navigate Engage Prompt UI to add touch masks to your dispenser screens. Envisioning the early-morning commuters who are looking for a quick transaction, you chose vibrant colors to make the button to add a car wash stand out against the background of the screen. They tap "Add a Car Wash" without hesitation, and the screen responds instantly, guiding them through the process seamlessly.
The customer now has a car full of gas and it’s clean as can be, all thanks to your site!
The Bottom Line
The early-morning customer didn’t even know they needed gas when they got in their car. Thanks to your utilization of Engage Prompt, that fuel sale easily grew to a larger transaction, all while keeping the customer satisfied with their stop.
The information from this blog was first presented at RTC25. Stay tuned for dates and location for RTC26 to gain early access to information like this.