- Nearly 80% of shoppers make an unplanned purchase when visiting store-based retailers
- 95% of c-store customers watch media at the pump
Now, you may be asking ‘what do those two stats have to do with each other?’
Most customers stop at a c-store between running errands or when they’re commuting – so their intention is to have a quick visit.
So many dispensers have digital screens capable of running audio and video. Your forecourt is probably no different.
So, the real question you should be asking is ‘are my dispensers’ screens helping me drive in-store visits and merchandise sales?'
Your Screens Have Value
Digital screens on dispensers offer so much more than just the ability to ask people if they want a carwash or need a receipt. They provide retailers with the opportunity to connect with their customers as they spend those couple of minutes fueling their vehicles.
That dwell time provides a great opportunity for you to tell your story, engage with the customer and influence purchase decisions that lead to an increase in in-store visits and merchandise sales.
Retail media is an incredibly valuable tool for any c-store, but understandably it may be something that you don’t have the bandwidth or expertise to set up, develop the necessary content and manage.
Good news, you don’t have to do it alone – Applause TV, powered by GSTV, can do it for you!
A Round of Applause for this Fully Managed Solution
Applause TV is a no-cost fully managed media solution that takes the guesswork out of forecourt media at the pump.
It helps retailers improve customer engagement at the dispenser, build customer loyalty, and drive in-store visits.
Applause TV delivers a mix of customized retailer promotional ads, product ads from top brands available inside your store, and family-friendly, fresh and engaging content.
GSTV powers Applause TV and delivers America’s most watched on-the-go video network that entertains consumers while fueling.
GSTV has experience working with retailers of all shapes and sizes and are ready to partner with you to create lasting impact for your stores.
You can leverage that dispenser retail media to grow your brand and drive in-store visits, all with no additional staff or time needed on your end!
Applause TV Brings Proven Results
The Bottom Line
As fuel purchasers spend those crucial couple of minutes at the pump, why not show them thoughtfully curated content that captures their attention, turning a routine fill-up into a valuable opportunity for brand engagement and sales growth?
Especially when Applause TV will do all the heavy lifting for you!
Learn more about Applause TV here.
[1] - https://candyusa.com/cst/kantars-odonnell-unravels-the-secrets-to-gaining-unplanned-purchases/
[2] - Lumen eye-tracking analysis of on-site GSTV viewership