By lunchtime, The Market by Tiger in central Virginia looked the same every day: customers clustered at the counter, waiting for an employee to call their sandwich order. Customers unwilling to wander for fear of missing their name stood in a clump, keeping basket sizes small.
The Market, a network with 11 sites, needed a way to keep the store flowing and shoppers shopping. According to PDI, before even arriving at a c-store, 80% of shoppers have already made their purchase decisions, making idle time in the store a critical moment for enticing impulse buys.
For The Market by Tiger, Passport Express Ordering foodservice kiosks were the solution they needed.
Now, when a customer places a deli order, they receive a ticket with a QR code. Instead of hovering at the counter, customers can:
- Continue shopping
- Scan to pay when they’re ready
- Confidently pick up their finished order at the end of the counter
With less crowding and a calmer customer experience, shoppers found time to add more items to their baskets, leading to a consistent increase in sales. Express Ordering helped The Market by Tiger with more than just their basket sizes. Check out the case study to see how Express Ordering also helped address customer experience challenges, cost savings, and more!